Kokopelli Conga

Kokopelli Conga
"A work of art that did not begin in emotion is not art." --Paul Cezanne

April 7, 2017

Social Media for Artists - April 2017 update

Last April, I had to opportunity to speak to the members of the Utah Watercolor Society (UWS) about using various social media platforms to promote and market your artwork and yourself as an artist. What a great experience for me and such a fun night! 

This year, I have been asked to give the same presentation to the UWS Cache Valley Chapter (UWS-CVC) in Logan, UT.  I'll be speaking to this talented group of artists on Tuesday, April 11, 2017 at 7pm.



image source: public domain - copyright belongs to original artist/designer















I spent several hours over the last weekend reviewing my presentation from last year and updating screen shots and other information in order to prepare and update the presentation for UWS-CVC.


Not surprisingly, many things have changed in just a year's time in the digital world. In addition to updating graphics and a few stats and references and deleting information that is no longer relevant, I have also added a little information about Facebook Live, which is new since last I presented.


Hopefully, this time around, I will remember to get a "selfie" of me with the UWS-CVC group (since I forgot to do that last time with the UWS group...very UN-Social of me)!


What makes me a social media expert? I'm not, really. Just a social media user who has been blogging, Facebooking, Twittering, and Pinteresting for a while to promote my artwork. I recently added a couple of Youtube videos to that mix, and have tried Periscope. I am going to dive into an attempt at Facebook Live before the presentation in order to have some first-hand understanding of the platform. What makes any person an expert?  Only that they happen to have a little bit more knowledge and a little bit more experience than those who they are speaking to.


So, "expert" or not, I said I would be willing to share what I have learned to the UWS-CVC group. Luckily, I had a lot of positive feedback from my Salt Lake UWS presentation last year, so I will presume it went well! :)


I have been fortunate to have the opportunity recently to attend some social media training sessions and also listen to a webinar on the subject of various social media and how they are used both in the professional media business world and the art business world. Add to that the 5+ years I have spent learning (through much trial and error) the various platforms that I currently use in my artistic endeavors, and then a fair amount of internet research on the different platforms, and I was able to compile a decent deck of information for the UWS April member meeting...all boiled down into a 90 minute presentation!


The bulk of the information included in my presentation is compiled from other sources (online and otherwise), and I have tried my best to give source credit on each page. Additionally, I added a page of useful links (some of which were also sources), and tried to include several visual examples throughout. (We are artists after all! Visual creatures are we!!) 


I also provide a few copies of one of my LinkedIn blog posts which is relevant to the presentation.



As they say, if you really want to learn something, you should try to teach it to others. So true! And there is still so much more left to learn. :)


Click here to view my LinkedIn blog post What Do You Want To Achieve With Your Social Media?














Click here to view my Social Media for Artists presentation (or click the pic below). I hope you might find some of the info useful and welcome your comments or feedback or suggestions.


 Social Media For Artists - April 2017




Special thanks to marketing and social media gurus Tracey McCormackBill CarmodyStefan LubinskiBarney Davey, and Lori McNee for useful tidbits of information about various social media platforms! (And, of course, to Google, for making research about any topic easily accessible with a few mouse clicks!)

Thank you to Catherine Darling HostetterColleen ReynoldsKristi Grussendorf, and Brienne Brown for allowing me to use your Social Media images in the presentation! 



Images sources are from public domain. Copyright belongs to respective photographers/designers.

As always, thank YOU for stopping by my blog!


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